Sessions
The Summit is designed for all specialty leasing professionals but especially for those individuals seeking their Specialty Leasing Designation (SLD)—the first accredation program in the industry!
2012 Summit Course Descriptions:
Leasing and Deal Making
Arleen Dalton
Learn about the different types of deals a specialty leasing manager typically makes: temporary, permanent and conversions for carts, kiosks, display and outdoor. Discover the art of creative dealmaking and different approaches to closing a deal. You will learn about deal structure through examples, and come away from this course with tools for working successfully with the permanent leasing team. (2 credits: 1 1/4 hrs.)
Documentation Process for the Completed Deal
Everyone knows a deal is not a completed deal until all the “i’s” are dotted and the “t’s” are crossed. In this course you will gain an understanding of the typical process a signed lease takes to officially get a merchant open for business. This session explains insurance and sales reporting requirements, the operations and merchandising manuals, violations and signage. ((2 credits: 1 1/4 hrs.)
Networking for Deal Making
It takes a wide net to capture the right retailers for a shopping center that complement the existing merchandising mix. Learn where to prospect: peer centers, competition, Chambers of Commerce, craft shows, home shows, the SBA, subscriptions, trade magazines, the Yellow Pages to name a few. (2 credits: 1 1/4 hrs.)
Selling to Prospective Retailers
Mary Sullivan Harper
As Specialty Leasing Manager, you have to sell your property every day to prospects, and renewing existing tenants. In this course you will learn the process of selling; you will identify the selling points of the center; the sales pitch; the retailer’s needs and how to get to “yes”; and how to write proposals for tenants. (2 credits: 1 1/4 hrs.)
Understanding the Legal Documents of Specialty Leasing
Dan Kelliher
There’s a BIG difference between a license and a lease. Learn about all the legal instruments from licenses, short term leases, permanent leases, partnership and sponsorship agreements and paid site leases and which instrument to use for which deal. (2 credits: 1 1/4 hrs.)
Visual Merchandising and RMU/Kiosk Design—Bonus Course
Sharon Loeff
(If you took this as a live or recorded webinar in 2011, you are not required to repeat this course.) Learn the importance of great visual merchandising and understand how to direct the design of a new RMU program to optimize sales and profits. (2 credits: 1-1/4 hrs.)








